Enosophia TRS No.5 Bruketa&Žinić&Grey

Enosophia is a Croatian wine brand striving to make a positive impact on and educate its surroundings. The brand’s name Enosophia stems from Greek and means wine wisdom (coined from enos = wine and sophia = wisdom). The brand is youth-centered and the first wine in Croatia to feature an interactive label. With the use of AR, wine lovers can scan the label to play a dedicated piece of music in the mobile application, as music, reportedly, enhances wine tasting. The name TRS No. 5 is a reference to graševina, the most common variety in Croatian vineyards, accounting for every fifth grape vine. The label design is made of lines suggestive of grape vines.

Nikola Žinić, Davor Bruketa,

Andrea Knapić

Iva Marenić

Vesna Đurašin

Željka Zrnić

Ivan Maričić (manager – Osilovac d.d., Enosophia), Igor Bušljeta (marketing sector manager, Nexe), Martin Kovačević (chief oenologist, Enosophia), Lucija Kužir (manager of vineyard and wine production, Enosophia), Jenette Šimić (marketing and public relations, Enosophia), Tena Abičić (digital marketing specialist Nexe); Bruketa&Žinić&Grey: Petra Peršić Blažičko, Dina Borošić (project leaders), Iva Bolta, (head of digital strategy and creative), Mia Matijević (social media manager), Radovan Radičević (head of DTP department), Tvrtko Karačić (video animation), Tessa Bachrach Krištofić, Franka Tretinjak, Dina Milovčić (NJI3) (design), Delta Reality (AR mobile app), Pocket Palma (music)

Osilovac, Feričanci

07/2021