Enosophia Matarouge Bruketa&Žinić&Grey

Enosophia is a Croatian wine brand striving to make a positive impact on and educate its surroundings. The brand’s name Enosophia stems from Greek and means wine wisdom (coined from the words enos = wine and sophia = wisdom). The brand is youth-centered and the first wine in Croatia to feature an interactive label. The label of Enosophia Matarouge Rosé shows a blend of pink shades mirroring the spectrum of rosé wine types. With the use of AR (augmented reality) technology, the label can be scanned to provide more information about the world’s most famous rosé wine regions in the mobile application.

Nikola Žinić, Davor Bruketa,

Bruketa&Žinić&Grey, Zagreb

Iva Marenić

Vesna Đurašin

Željka Zrnić

Ivan Maričić (manager – Osilovac d.d., Enosophia), Igor Bušljeta (director of marketing sector, Nexe), Martin Kovačević (chief oenologist, Enosophia), Lucija Kužir (manager of vineyard and wine production, Enosophia), Jenette Šimić (marketing and public relations, Enosophia), Tena Abičić (digital marketing specialist Nexe); Bruketa&Žinić&Grey: Petra Peršić Blažičko, Dina Borošić (project leaders,, Iva Bolta, (head of digital strategy and creative), Mia Matijević (social media manager), Radovan Radičević (head of DTP department), Tvrtko Karačić (videoanimation); NJI3: Tessa Bachrach Krištofić, Franka Tretinjak, Dina Milovčić (design), Delta Reality (AR mobile aplication)

Osilovac, Feričanci

07/2021