Anxiety Meter Bruketa&Žinić&Grey

The last three years have been challenging for Croatian inhabitants. The country was hit by severe earthquakes, Croatia was ranked no. 8 in the world according to COVID-19 mortality rate per capita, and the war in Ukraine reopened old wounds Croatia suffered in the war not so long ago. All of the above resulted in an alarming rise in mental health disruptions. The Anxiety Meter is a digital citylight with built-in cameras and AI-based software to analyze facial muscles and gauge the anxiety level of passers-by. The aim was to point to the importance of mental health care. The most anxious citizens received a free preventive checkup at the polyclinic.

Ivan Golubić

Davor Bruketa

Ivana Momčilović

Toni Buršić

Croatia osiguranje: Marija Jakeljić (director of marketing department), Zrinka Jugec (head of marketing communications), Mirela Jakšić (marketing communications expert); Bruketa&Žinić&Grey: Roberta Kranjec (project director), Karla Katanec (project managment), Anja Pečovnik (video production manager), Tvrtko Karačić (video animation); Go2digital: Dean Udatny (marketing director), Hrvoje Bandov (R&D director), Dario Belić (artistic director), Maro Majstorović (special projects director), Viktor Pučar (sales director); Millenium promocija: Ana Šimić (media director); Dubravko Robić (music composer), Martina Crnković (production coordinator), Toni Mažuranić (actor), Marino Vuletić (VFX artist), Mario Mlakar (director), Frane Pamić (director of photography)

Croatia osiguranje, Zagreb

10/2021