VK Wines Size
The purpose of the redesign of Voštinić Klasnić wine packaging was to monitor the increase in the image and price of the product. In addition to the label design, new materials, new bottles and new caps were selected. The aim was to maintain recognizability, but to influence the impression with a fresh interpretation of the given visual language, and enrich the youthful and warm character with a shade of premium experience provided by the consumption of this premium wine. The design also focuses on the functional value of labels which are an important source of information for a perfect wine drinking experience. The descriptive text about aromas and the pairing of wine and food is presented through a more abstract form of the song, which thus promotes the philosophy and tone of the brand.
art direction and design
creative direction and copywriting
Andrej Virant Sadiković
Voštinić Klasnić winery, Graberje Ivaničko