Farina Speciale is a line of special flours, and Studio Size has designed a packaging line that stands out from the usual, conservative design of this product category. Apart from aesthetics, the packaging also stands out with its functionality. The information is reduced to the maximum, and the focus is on the typography and product name, so that customers can quickly and easily identify the type of flour. The goal was to make packaging that will be recognizable, and look good on store shelves, but also on Instagram.
art direction and design
creative direction and copywriting
Andrej Virant Sadiković