King Ice Cream in a Cup Studio Sonda

Project description

In 2020, for the first time ever, after being consumed solely as an ice cream bar for many years, the King ice cream brand is available as the ice cream dessert in a cup. The fact that the cup, apart from retail, is intended for sale at HORECA, required a noticeable, playful, and contemporary design. A stylized shape of the crown was used as inspiration, which symbolically states how the moment of consuming the King in a cup turns into a royal moment. The literal illustrations of flavours, characteristic for similar packaging existing on the market, have been deliberately omitted. The product comes in four flavours – pistachio, caramel, vanilla, and chocolate.