City of Trogir KO:KE kreativna farma

Project description

The new visual identity of the city of Trogir outlines the traces carved in stone and the city’s unique world-class art. The logo depicts the merels game carved in stone, which is one of the common clues left by the medieval masters on the Cathedral of St. Lawrence and the Church of St. John the Baptist. The logo tells us about the simplicity and beauty of living in Trogir and points out that along with magnificent buildings, the beauty of everyday life in the city is equally inspiring. Trogir is the city with the most of such marks in all of Europe – dashes, commas, hexagons, initials, grids of the merels game, and signatures testify to the daily life of these medieval, master craftsmen.

studio

KO:KE kreativna farma

art direction, design and illustration

Maja Bagić Barić (KO:KE kreativna farma)

brand strategy and creative direction

Anja Bauer Minkara (Fabular branding

typography

Nikola Đurek

contributors

Fabular branding / Petra Despot Domljanović (senior brand consultant), Stipan Rimac (brand consultant), Jelena Mezga (brand implementor), Ivan Čadež (copywriting)