The Melegran KO:KE kreativna farma

Project description

The Melegran is a stylish boutique hotel that has opened its doors in the old centre of Rovinj. Based on the brand story we have created the name — The Melegran — meaning pomegranate in the dialect of north-western Istria, which is also one of the symbols of the city of Rovinj. The logo depicts a stylized pomegranate and the letter M, reminiscent of a precious stone from a ring that speaks of the love of the owners that was crowned in Istria. Thus, we are faced with a pleasant, minimalistic and elegant logo, completed with a series of illustrations of refreshing sea motives and visuals of Rovinj.

studio

KO:KE kreativna farma

art direction, design and illustration

Maja Bagić Barić (KO:KE kreativna farma)

brand strategy, creative direction, name consulting and copywriting

Anja Bauer Minkara (Fabular branding)

contributors

Fabular branding / Petra Despot Domljanović (senior brand consultant), Stipan Rimac (brand consultant), Jelena Mezga (brand implementor), Studio Geci / Edita Geci (interior design)