The Bestie Project Kazinoti&Komenda

Project description

The work is not in competition for the award

The Bestie project included naming and complete branding. The Split Animal Protection Foundation works with the goals of caring for, protecting the rights and promoting abandoned, neglected or abused animals. The goal of the new naming was for it to work both in English and in Chakavian dialect. In English, the word Bestie is used as an abbreviated name for a best friend. In the Chakavian dialect, the collective name for animals is beštije. The problem of the diacritics of the letter š was solved by turning it into a symbol of the heart. The very approach to graphic design came out of the effort to obtain a playful and modular sign from the refined forms.