A Story Worth Every Letter Bruketa&Žinić&Grey

Project description

Marodi is a pasta producer from Međimurje that highlights quality as the most important value of their business from the very beginning, while also being strongly committed to preserving tradition. The Međimurska popevka was included in UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2018, and it will remain protected as long as it is in use. To contribute to the preservation of the Popevka, a limited edition collection of five books was created, with each book coming with a special packaging of Marodi alphabet pasta for soup, featuring the exact number of letters used in the song. Following the campaign’s initiative, Međimurska Popevka Day was declared.

Marodi

Antun Marodi (brand manager); Stjepan Marodi (general director)

B&Ž&G

creative direction

Nikola Žinić, Ivo Payer

art direction

Andrea Knapić

project director

Roberta Kranjec

project leaders

Karla Jurić, Petra Peršić Blažičko

head of DTP department

Radovan Radičević

head of videoproduction

Anja Pečovnik

videoanimation

Tvrtko Karačić

copywriting

Lara Žučko

design

Toni Buršić

head of social media team

Tatjana Komljenović

senior Social Media Manager

Dunja Vuletić

partners

Manuela Šola, Kristina Gotovac, Magdalena Hegedić (PR- Komunikacijski laboratorij); Manuel Šumberac ( illustration); Domagoj Kunić (photography), Sonja Šućur (print and production (Cerovski)); Sandro Sklepić (DOP and videoproduction);

GREY GLOBAL

Diego Medvedocky (President Grey Latam), Maru Sokolowski (Global Head of Creative Excellence), Catrina Ramos (Senior Creative Manager), Costanza Rossi (Global Craft Partner), Jessica DeVirgilis (Global Production Partner), Gabriel Schmitt (Global Chief Creative Officer), Vonda LePage (Chief Communications Officer)