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Mechatronics and Robotics program Bruketa&Žinić&Grey, Faculty of Mechanical Engineering and Naval Architecture

Project description
The design of the visual identity for the Mechatronics and Robotics program also involved the robot Miro, a humanoid robot on which the students had previously learned. Robots are a typical product of mechatronics; however, Miro is somewhat of a colleague as well, so they decided to include him in the process of creating the program’s visual identity. Miro, whose name is derived from the abbreviation of the program’s name MiR (Mechatronics and Robotics), has learned to recognize the letters that spell his name through machine learning and image analysis. The results of his learning were used as a basis for constructing the visual identity, which includes the logo and associated graphics.
Project description
Bruketa&Žinić&Grey; Faculty of Mechanical Engineering and Naval Architecture / Department of Robotics and Production System Automation)
Mladen Crneković, Bojan Jerbić (full proffesors); Marko Švaco (associate professor); Filip Šuligoj (postdoctoral fellow)
design
Borjan Pavlek, Alen Dumić (B&Ž&G)
creative direction
Davor Bruketa (B&Ž&G)
project director
Sonja Martinović (B&Ž&G)
Client
Faculty of Mechanical Engineering and Naval Architecture, Zagreb
Completed
09/2023
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