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LAQO Insurance Museum Bruketa&Žinić&Grey
Project description
The LAQO Insurance Museum on the Decentraland platform is the first museum of its kind in the metaverse. By entering the virtual world, Croatia Insurance, with its brand LAQO, the first Croatian 100% digital insurance and tech innovation, continues to lead the insurance market with innovations in the digital world. At the LAQO Insurance Museum, visitors can experience old-fashioned insurance processes, such as filling out endless forms and waiting in line at the counter for insurance officers. Today, this is a thing of the past, and LAQO, in addition to fast and easy insurance contracting, also shows its visitors in the metaverse how much CO2 emissions are saved by contracting digitally.
Project description
Croatia Insurance
director of digital development
Ana Zovko
head of marketing operations
Dubravka Srkulj
senior digital marketing specialist
Dunja Pašalić
Bruketa&Žinić&Grey
senior copywriter
Ivan Golubić
project director
Roberta Kranjec
creative direction
Davor Bruketa
head of brand experience and events
Tomislav Zeljko
head of videoproduction
Anja Pečovnik
project leader
Vanja Jarni
head of events organization
Dino Udović
design
Toni Buršić
videoanimation
Tvrtko Karačić
events organization associate
Bruno Sušak
contributors
Rezolut (strategic partner for Web3); Weblogic (prodution); Lorenzo Cetina (3D animation)
Client
Croatia osiguranje, Vatroslava Jagića 33, 10000 Zagreb
Completed
03/2023
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