Next project
Pastor - Ready to Act Superstudio
Project description
Pastor is a Croatian factory with a long history that still fully independently manufactures fire extinguishers — from coil to box. The existing visual identity had several strong, recognizable elements that gained new design quality through redesign and became the backbone of a new coherent identity system. This system pushed the boundaries wherever possible within the highly strict and technically regulated sector. For the first public communication of the rebranding, freshly redesigned, enlarged graphics of fire extinguishers were displayed on advertising columns for passers-by to examine peacefully while nothing is burning.
Project description
project team
Superstudio, Zagreb
project creative leadership
Ira Payer
research, diagnostic, strategy
Karlo Stojčević, Mirna Vrdoljak
visual identity design, illustration, web design, graphic design of products, packaging, info and promo materials, communication campaign design
Marin Nižić, Iva Hrvatin, Ivan Križan, Oleg Šuran
tipography adviser
Hrvoje Živčić
animation
Natko Stipaničev
photography
Danijel Berković, Marija Gašparović
Client
Pastor, Rakitje
Completed
03/2023
