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KiKi Bruketa&Žinić&Grey
Project description
The agency’s task was to modernize the packaging in line with current trends, make it more attractive, and visually differentiate between the three types of candies. Analysis indicated that KiKi must not lose its iconic status, but new generations have new expectations and demands. Since KiKi fruit caramels have a cult product status, they do not need the entire logo to be recognizable. Therefore, all unnecessary elements were removed, and the new design is based on the iconic logo consisting of two syllables. Big products need big logos. Additionally, when lined up on the shelf next to each other, they form an endless KiKi sequence.
Project description
marketing director
Nikša Farac (Kraš)
junior brand manager
Vedrana Janjić (Kraš)
chief creative officer
Nikola Žinić (B&Ž&G)
client relations director
Maša Ivanov (B&Ž&G)
art direction
Davor Bruketa (B&Ž&G)
junior art direction
Iva Pemper (B&Ž&G)
design and illustration
Toni Buršić (B&Ž&G)
senior designer
Leopoldina Jovanovski (B&Ž&G)
art direction
Andrea Knapić (B&Ž&G)
strategic planning
Ana Krstić (B&Ž&G)
senior copywriter
Ivan Golubić (B&Ž&G)
head of DTP department
Radovan Radičević (B&Ž&G)
Client
Kraš, Zagreb
Completed
07/2023
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