Uroni Fabular branding

URONI is a new brand of natural scented candles made from soy wax. The brand name invites the consumers to immerse themselves in a sense of relaxation, while the slogan Scent You Can Feel communicates that this fragrance is felt by your whole being. An elegant, minimalist logo is inspired by rounded wax shapes and elongated letters that look like they are “immersed”. Illustrated symbols and pastel colors are inspired by elements from Croatian nature. The product design was inspired by the letter “U” from the logo. In order to symbolically represent immersing into the scent of the candle, each pot receives a recessed groove created by immersing another pot into it.

Maja Bagić Barić

Anja Bauer

Petra Despot Domljanović

Goga Golik

Marija Laća

Jelena Mezga

CREO LAB GROUP, Zagreb

12/2021