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Visual identity of the Faculty of Chemistry and Technology Ante Begić
Project description
The new visual identity of the Faculty of Chemistry and Technology in Split was designed for the occasion of the Faculty’s 60th anniversary. The idea of the visual identity is to visually create a connection between various study programs. Referring to the relationship between atoms that connect into molecules, the logo takes the form of covalent bonds that are placed in the relationship of the letters of the initials KTF, derived from the full name of the Faculty. Color plays an important role in the identity. To show the peculiarity of the indicator paper called litmus, when printed, the colour changes in accordance with the specifics of the materials on which it is printed.
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design, creative direction, motion
Ante Begić
Completed
2021
Faculty
Odsjek za dizajn vizualnih komunikacija, Umjetnička akademija u Splitu
Academic year
20/21
Project completed on
Graduate studies
Semester
Third semester
Mentors
Igor Čaljkušić
Maris Cilić
Assistants
Daša Mamula
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