Bronhi Luka Grković

Project description

The idea behind the packaging redesign is to represent the feeling of eating Bronhi herbal caramels. The main inspiration for the packaging design is the look of the candy itself, which has fluid, wavy lines on its side which appear during the process of rolling the candy in the factory. Those mystic, wavy lines convey the sensation of eating this Croatian candy. The aim of the design is also to draw the viewer’s attention when they enter the supermarket and look at the candy section.