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The Olive Tree or the Fabric of Life in the Mediterranean Octopus Ink

Project description
Gift packaging for olive oil obtained from the olives grown at all Valamar locations on the Adriatic, jointly harvested by employees at the end of each season. The interweaving of hardworking hands and olives, as well as the traditional hand braiding of bottles, inspired this unique, hand woven paper packaging. The construction consists of two crossed and woven paper elements. The differences in the part of the illustration, as well as the coincidences in their combination and knitting, make each bottle unique. The golden visual and construction form a unique, precious gift – made by the joint work of human hands and nature, intertwined in the weaving of life in the Mediterranean.
Project description
creative direction
Miran Tomičić
product design
Sanja Rotter
art direction
Tanja Pružek Šimpović
Client
Valamar Riviera, Poreč
Completed
05/2022
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