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Otkrij Varteks Agencija Señor
Project description
A contemporary collection by Varteks calls for a contemporary communication. Honest prejudices are used as a conversation starter about the brand’s new era that will intrigue old and attract new generations to — discover Varteks. The campaign set off with teaser statements on billboards that reflected the key issues with the brand’s perception. In the reveal phase those statements were covered with visuals that revealed the new Varteks. Photographs of models wearing statement pieces from the new collection are a self-confident response to the existing perception and an invitation to question that. Stylized frames in bold combinations deny the old and invite you to discover the new.
Project description
agency
Señor, Zagreb
creative direction
Vanja Blumenšajn, Jurica Ćorluka
strategic direction
Iva Kaligarić
account manager
Danijela Maričević
copywriting
Lucija Drača
art direction
Andrej Filetin (Filburg)
design
Joanna Pellizer (Filburg)
brand communication
Mila Marina Burger (Filburg)
DTP
Mišel Kovačić
contributors
Produkcija More Magnets (producers: Filip Filković Philatz, Renata Lučić, Zlata Cetina Terzić, Marta Radoš), Ivan Stojiljković (director), Denis Butorac (fphotography), Lazar Bogdanović (DOP), Stefan Rokvić (editing), Iva Rodić (scenography), Bad Daughter (music), Milena Mršić (hair stylist, glamour), Simona Antonović (make up), Ana Nikačević (fashion stylist); Varteks: Tomislav Babić (chairman of the board), Martina Vrdoljak Ranilović (creative direction), Robert Tolić (design), Mirjana Droptina (executive director of development); Karlo Stojčević (consultant, Tvoj Domagoj)
Client
Varteks, Varaždin
Completed
03/2022
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