Dorina Studio Sonda

Project description

During 25 years, Dorina drastically changed its looks several times, but there was no brand consistency, like it was the case with the competition. The goal was to create an “iconic” design which would lead to long term better shelf visibility and show the full range of products. A characteristic red was chosen, which was standardized throughout all packaging, the material was improved, and the logo was minimally changed to resemble the modern “smile” emoticon. Graphic elements of the Kraš chocolates from the 80s were used to standardize the presentations of flavors.