Next Level Naturals Design Bureau Izvorka Jurić

Project description

The brand operates in b2b sales of new types of raw food materials. Like hemp or bean-based proteins – innovative food for the future. As this brand is carrying us up to “the next level”, the concept of the brand identity illustrates the process that elevates us to the next steps in the green food categories. A modular logo system enables shortened versions for use in digital media. A group of about 40 products packaged in different shapes and sizes is organized into 3 production lines: proteins, starches, and supporting. A typographic approach was chosen when setting up the packaging design system – the humanistic sans serif Diurnal which provides superb legibility at all sizes.