The JZ22 Varteks Collection Martina Vrdoljak Ranilović

Project description

The men’s and women’s winter collection for the autumn-winter 2022 season is a commercial collection, intended for serial ready-made production for the Croatian market. It was designed with the intention of communicating with an audience from 25 to 55 years of age from wide social and social strata, while not susceptible to conventions, but with the intention of being authentic. The collection balances between a classic, almost generic design and an authentic fashion signature. Each of the collections (men’s and women’s) consists of over 300 pieces, i.e. more than 600 items that have been designed, developed and prepared for serial production. The design itself includes the conception, creation of construction, form, design of fabrics and various prints.

creative direction, design

Martina Vrdoljak Ranilović

contributors

Renata Kuhar, Damir Begović, Evelin Zaplatić (design); Robert Tolić, Karla Ćorluka (assistants, graphic design); Dunja Šanjek (graphic design); Vesna Kubat (head of development and technology); Jakov Baričić (photography); Romano Decker (styling); Saša Joković (make up); salon Glamour (hairstyle)