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Lola NJI3

Project description
The chosen name comes from the wine’s region of origin, Slavonia, where the term „lola“ depicts a man who is the soul of every party, who would give everything just for a good time, who above all loves wine, love and song and indulges in carnal delights. Lola is often portrayed with or next to a tamburica, a type of long-necked lute popular in Slavonia. The illustration of Lola is playfully intertwined with a contemporary serif typeface in gold foil, a nod to Slavonian golden wheat fields.
Project description
brand naming, art direction, design and illustration
Dina Milovčić, Franka Tretinjak
Client
Beer52, United Kingdom
Completed
05/2022
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