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Professional category

Integrated project / Product

11/2021

Hot Type Hot Type

Project description

Hot Type is the new, and currently only Croatian type foundry, led by typeface designer Marko Hrastovec. The project includes design of four new, original type families, foundry branding, promotional imagery that serves as ‘digital packaging’ for typefaces, website with work portfolio and e-commerce platform for product licensing. Hot Type’s creative direction makes typography the star of the show. Minimal color palette and overall simplicity help to deliver authentic content, available for users to test and license.

The work is not in competition for the award

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creative direction and typeface design

Marko Hrastovec

art direction and digital design

Fran Mubrin

contributors

Guido Ferreyra (web developer, FoundryCore), Zoran Završki (front-end developer), Krešimir Bobaš (texts), Filip Vujčić (animation, Lottie); Nikola Zelmanović, Paula Šantić, Viktor Bašić (photography); Nji3 + Tessa Bachrach-Krištofić, Josipa Tadić, Filip Pomykalo, Appear Offline (promotive visuals)

Completed

11/2021