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Dorina Studio Sonda
Project description
Kraš’s chocolate brand Dorina has been comprehensively modernized and repositioned in a complete range that includes packaging, accompanying promotional materials and the Prelomi campaign, with the intention of achieving the recognizability effect that the product historically deserves and its better visibility on the shelves. The modernized logo resembles the popular “smiley” emoticons, all packaging variants are connected by a graphic system that combines tradition (visual elements taken from classic Kraš chocolate packaging) and modernity, and new material was also used. Graphic elements from the packaging served as the basis for a complete set of printed, digital and OOH communication materials, including stop-motion videos.
Project description
creative direction, design, copywriting, photography
Jelena Fiškuš, Sean Poropat
design
Aleksandar Živanov, Martina Ukić, Sanda Maričić, Marina Štefančić
account director
Mladen Gvozden
TVC production
MOGLO
Client
Kraš, Zagreb
Completed
03/2022
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