100% COVID Free Journey, the Campaign Studio Sonda

Project description

Inhabitants of Poreč usually reward themselves with a journey after hard work during the summer. But since in 2020 COVID-19 the lockdown occurred, and the citizens were not able to travel, Sonda offered them an alternative: a 100% COVID FREE journey with a book! Original travel agencies’ posters, that they didn’t have the chance to use, were now used and linked with the book titles. Bookmarkers were also distributed. QR codes were printed on them, that led to the library’s web page, conceived as a “travel booking system”. Users could there search for books/destinations, book and even send an e-postcard from their „journey“. Results: New members + 194.40%, Book Loans: + 221.74%, website traffic + 40%.