ASPECT Dog Food Design Bureau Izvorka Jurić

Project description

A brand of super premium functional dog food. The idea is the interpretation of the word aspect, in the sense of „the way a person, place, or thing appears”, or the saying that beauty comes from within. The design relies on close-up photographs of the dog’s hair as an indicator of a balanced diet and health. Fitting the brand name in it evokes an emotional connection, associated with basic tactile contact – running your fingers through your pet’s hair. With this type of product, the primary information on the packaging is the breed – a figure of a dog. Due to a different approach, ASPECT stands out on the shelf. Brand identity is a primary communication, upgraded with characters of individual breeds

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