Werft rebranding Andrea Šarić

The challenge of the work was to support a landscape architecture studio operating for over 30 years in the transformation of its identity and transitioning to a new phase. The logo was developed by applying basic geometric shapes onto the 3×3 grid and integrating values of Bauhaus embraced by the client. The rhythm of the typographic sign was established through geometrization and repetition of the landscape plan elements (e.g. treetops and pathways) and sophisticated abstraction of the client’s horticultural practice. The selection of colours follows conceptual elegance, while all printed materials were designed to highlight the expression of authorship, tradition, and poetry of Werft studio.

Andrea Šarić

Dora Bilandžić

Marija Gašparović (photography)

Werft, Sisak

10/2019