Milla&Milli Maša Vukmanović creative studio

Project description

A brand strategy has been created for the Milla&Milli brand, positioning it as earth-loving artisan furniture. Beside furniture design, visual communications play an important role – everything has been designed, from visual identity and the web to promotional materials. Stands for furniture fairs have been designed as well. The stand is composed of many free-standing pillars, making a scenery of abstract forest for the furniture. Dualism is emphasized in visual communications. The logo is composed of two lines, print materials feature motifs from nature combined with pieces of furniture, in the TV spot different textures from forest are combined with the texture of the furniture.

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studio

Maša Vukmanović creative studio

art direction, graphic design and stand design

Maša Vukmanović

furniture design

Maša Vukmanović, Jelena Lukač Kirš, Jakov Šrajer

creative and communication strategy, brand positioning, copywriting, slogan

Kitica Kekić

TV spot art direction

Vlado Perić

contributors

RED studio (TV spot production), Damir Žižić (photography for TV spot), Domagoj Kunić, Marija Gašparović (product photography), Andreja Lovreković (product design), magicmarinac (web development)