Grand Park Hotel Rovinj Bruketa&Žinić&Grey

Project description

A low key, tactile identity created as a travelogue, from sketches and notes made by hotel guests. Instead of another screen, every hotel room features a notebook and a Polaroid camera for guests. With a pocket-size notebook, the hotel sends you off to explore Rovinj, to lose and find yourself there – as these days it is the ultimate luxury. Mindfully guided outside the hotel and exposed to lesser-known local narratives, the guests co-create the identity by keeping their memories in a travelogue. The small notebook becomes the focal point of interaction in time and space, allowing the place identity to become personal and repetitively recreated.

agencija

Bruketa&Žinić&Grey

art direction

Mirna Ptiček, Nebojša Cvetković

creative direction

Davor Bruketa, Siniša Waldinger

design

Eman Ahel, Dora Kasun

essays

Dragan Lakičević

contributor

Mia Marić (art direction), Predrag Marković, Krunoslav Franetić, Leopoldina Jovanovski (design), Hana Tintor, Danijel Srdarev, Klara Rusan, Marko Tadić (illustration), Cerovski Print Boutique, Grafing, Fini print (production), Maistra / David Flam (marekting director), Peter Lösch (manager, Maistra Collection Hotels), Andrej Ružić (executive assistant to general manager), Tihomir Nikolaš (GPHR director of development), Marin Šimunović (director, Hotel Adriatic), Luka Sinković (graphic design associate), Romana Podić (executive housekeeper), Vlatka Folo (Collection Brand Marketing Specialist), Lovorka Struna (Hotel Lone & Hotel Monte Mulini manager), Jeffrey James Vella (Culinary Manager), Gregory Ugrin (Wellness Consultant)