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Discover SUN U Señor

Project description
In a time when physical copies of music are fighting for survival, discovering new music and musicians became superficial – we’re skipping playlists without putting in the time and the effort that can lead to a deeper relationship with music. The essential theme that SUN U is dealing with in her songs is discovering herself, so the album was accordingly titled DISCOVER. Visually, the listeners can discover the artist not just through music, but through interacting with a physical copy of the album as well. The album case is covered in scratch foil, so listeners can slowly discover the photo of the artist by scratching it, just like they are discovering SUN U by listening to her music.
Project description
agency
Señor
creative direction
Vanja Blumenšajn
head of creative & copywriting
Jurica Ćorluka
art direction and design
Alen Lipuš
strategic direction
Iva Kaligarić
account executive junior
Anamarija Vuić
contributors
Jure Perišić (photography), Damir Žižić (packaging photography), Sanja Šiljković (animation)
Client
Sanja Šiljković (SUN U)
Completed
12/2019
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