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Great Croatian Naives Señor
Project description
A large amount of people fall for internet scams every day, and the main reason is their naivety, because most people accept things on the internet without a shadow of a doubt, thus becoming perfect targets for various malicious scammers. The great Croatian naïves came to be as an homage to the Croatian naive art; a renowned artistic movement from the 20th century. Therefore, the art direction and the visual setting of the campaign were logically and undoubtedly inspired by the same style – the Croatian naive. After getting their portraits done, the great Croatian online naïves starred in a series of TV ads in which the public with got familiar with their unfortunate online stories.
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gencija
Señor
creative direction and copywriting
Vanja Blumenšajn, Jurica Ćorluka
art direction and design
Damir Mazinjanin, Alen Lipuš
UX/UI design
Miro Čavar
design
Mišel Kovačić
account direction
Danijela Maričević
account executive junior
Anamarija Vuić
strategic direction
Iva Kaligarić
contributors
Vedran Klemens (illustration), Marin Balaić, Chris Correia (animation), Dubravko Robić (composing), Ladislav Župančić (fullstack development), Marina Dimić Vegec (computer systems specialist, National CERT Department), Svan Hlača (senior technician, National CERT Department), Ana Smoljo (head of Communications office CARNET), Nino Ćosić (marketing coordinator, CARNET), Goran Škvarč (international cooperation coordinator, CARNET)
Client
Croatian Academic and Research Network – CARNET, Zagreb
Completed
03/2019
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