Seva Beton

Project description

Every successful shopping ends with a receipt whose aesthetic is strictly defined by legal and technical and software limitations. Characteristic dot/grid fonts that save paper, space and printing colour are invariably used. This aesthetic principle has been used as a basis for creating a visual identity system that has wide application in the design of visual identity, visual communication, spatial signage and the architecture experience design for purchasing furniture. The basic unit of the whole system is a square taken from the typeface itself, which is then upgraded and grows depending on the needs of the signage system, product shelves, advertising and visual communication.