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Dual purpose for a higher purpose Saatchi & Saatchi
Project description
The packaging of Violeta’s new toilet paper is designed in its entirety like any other packaging of this product, except that it has an integrated and typical closure that we are used to using on purchased waste disposal bags. This small intervention on the packaging resulted in a big product – a product with a mission. Violeta’s new dual-purpose toilet paper has the potential to reduce total waste production by 10,552 kg per year. It may be a small step, but it is the first in a responsible direction.
Project description
agency
Saatchi & Saatchi
creative direction
Ivan Tanić
art direction
Nebojša Cvetkovič
copywriting
Ivan Pavičić
client service director
Robert Pešić
account executive
Marija Balamarić
marketing director
Ljubica Čorluka (Violeta)
marketing manager
Dijana Bilić (Violeta)
Client
Violeta, Sveti Ivan Zelina
Completed
04/2020
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