Radenska in a can Studio Sonda

Radenska is a natural sparkling mineral water and has been present on the market since 1869. In 2019 the manufacturer decided on an innovation interesting to the younger audience, but also a concept that will be able to adequately present itself in foreign markets. In this way, the method of the new Radenska packaging in a can has been developed. The design of the can is playful and the product itself is approaching the consumer with an ever-present trend of turning to a healthy life. The new concept also proves that drinking water is just as healthy, as it can be a lot of fun.

Studio Sonda

Jelena Fiškuš, Sean Poropat

Aleksandar Živanov

Mladen Gvozden

Radenska, Radenci, Slovenia

12/2018