Pula - Pola City Pools Pula - Pola City Pools
The newly opened, 5900 square meter Pula City pool includes various types of pools, locker rooms, a sauna, and many other facilities. The underlying concept our visual identity was built upon is based on a series of conversations we’ve had with professional and recreational swimmers. From these conversations emerged the concept of a line – a fundamental graphic element guiding the entirety of our creative decisions, similarly how a line at the bottom of the pool guides a swimmer towards their goal. As visitors walk through the building, they witness the evolution of signage and its purpose – from one that is purely functional, to one that gives life to the space and celebrates its purpose.
creative and art direction
Sara Prenc Opačić
Anton Licul Grk