The Ne.Ne.Ne. is a multi-brand store for children from 0 to 7 years. The name (No.No.No. in English) reminds parents of a very well-known phase when children say no to everything. It is like a glitch, a temporary malfunction in the computer system, which inspired the design. Every parent regularly runs into a glitch: their kid refuses to eat vegetables, wants to wear sandals when it is cold, or if he doesn’t get a chewing gum, he throws himself on the floor and yells. These are, to put it nicely, children with an attitude. Therefore, the visuals depict small people with great attitude – children listening to the music of their own choice, being their own heroes, and creatively engaged, preferring to make their own wings instead of buying them off-the-shelf.
chief creative officer
Bruketa&Žinić&Grey / Ante Kantor (project leader), Vesna Đurašin (head of production), Maša Ivanov (client service manager), Miran Vučenović (design), Ne.Ne.Ne. / Manuela Šola (co-owner)