Museum of Arts and Crafts Šesnić&Turković

Project description

In 2019 and 2020, intensive cooperation with the Museum of Arts and Crafts began on its rebranding. The desire of the museum was to have visual communication that would be more modern, more focused on young people, on lovers of design, photography and contemporary art. The plan was to conceive and design a new visual identity, expanded standards of visual communication, souvenirs, implementation in the permanent collection, signage, brand campaign, multi-year slogan, etc. The plan was partially realized because the Covid-19 pandemic crisis and the earthquake, which greatly damaged museum building, quite changed its priorities.