Submarine – Burger Restaurant Maša Vukmanović creative studio, Bee bureau, SKROZ

Project description

Submarine burger restaurant decided to make a significant shift in its own identity. The total visual identity redesign, through shaping visual communication while at the same time redesigning complete interior and exterior, contributed to the wholesome and fully-rounded new Submarine identity. As a part of the Submarine heritage, one former design element was kept — yellow tube ending in a periscope, the recognisable reminder of a submarine. The tube goes through almost all the brand things designed; through logotype typography, spatial inventory, furniture, food and drink menus, action wall boards, way-finding elements in space, and other graphic collateral.