Next project
Jamnica Botanica Señor

Project description
Jamnica Botanica is envisioned as a brand extension of a market leader that will rejuvenate the brand’s perception. This fruit, herbs and sparkling mineral water infusion is positioned in its own “natural indulgence” category targeting urban women (and men) who like to enjoy life guilt-free. Since herbs are the key differential element from the similar mixtures, they served as inspiration for the brand naming. One of the key brand associations is ‘natural’, thus herbariums inspired the contemporary, figuratively rich and premium illustrations on the label. The TVC inspired by the perfume and fashion industry shows how Jamnica Botanica makes you feel every time it touches your taste buds.
Project description
agency
Señor
creative direction and copywriting
Vanja Blumenšajn
head of creative, copywriting
Jurica Ćorluka
junior copywriter
Lucija Drača
art direction
Alen Lipuš, Tomislav Šestak
senior designer
Tomislav Fabijanić
strategic direction
Iva Kaligarić
head of account
Danijela Maričević
account executive
Petra Brandt Barišić
account assistant
Gregor Bajić
contributors
Ivan Stojiljković (direction), Aleksandar Košutić (DOP), Branimir Živković (editing), Ana Šepić Šolaja, Mia Gvozdić Michl (production, Centralna jedinica), Damir Žižić, Boris Miletić (photography), Vedran Klemens (illustration), Jamnica / Zvonimir Seki (marketing director), Kristina Hustić (product manager), Matea Milinović (product manager)
Client
Jamnica, Zagreb
Completed
06/2020





Previous project