Jamnica Botanica Señor

Project description

Jamnica Botanica is envisioned as a brand extension of a market leader that will rejuvenate the brand’s perception. This fruit, herbs and sparkling mineral water infusion is positioned in its own “natural indulgence” category targeting urban women (and men) who like to enjoy life guilt-free. Since herbs are the key differential element from the similar mixtures, they served as inspiration for the brand naming. One of the key brand associations is ‘natural’, thus herbariums inspired the contemporary, figuratively rich and premium illustrations on the label. The TVC inspired by the perfume and fashion industry shows how Jamnica Botanica makes you feel every time it touches your taste buds.

agency

Señor

creative direction and copywriting

Vanja Blumenšajn

head of creative, copywriting

Jurica Ćorluka

junior copywriter

Lucija Drača

art direction

Alen Lipuš, Tomislav Šestak

senior designer

Tomislav Fabijanić

strategic direction

Iva Kaligarić

head of account

Danijela Maričević

account executive

Petra Brandt Barišić

account assistant

Gregor Bajić

contributors

Ivan Stojiljković (direction), Aleksandar Košutić (DOP), Branimir Živković (editing), Ana Šepić Šolaja, Mia Gvozdić Michl (production, Centralna jedinica), Damir Žižić, Boris Miletić (photography), Vedran Klemens (illustration), Jamnica / Zvonimir Seki (marketing director), Kristina Hustić (product manager), Matea Milinović (product manager)