Allianz - Life Carrying Package Design Bureau Izvorka Jurić
Clients often do not know in which insurance company they are insured, so the task was to design a life insurance policy packaging that would increase that memory. Life Carrying Package carry a policy, a storage folder, a gift pencil and a detachable part of the packaging – both containing seeds that could be planted. The gift packaging is 100% biodegradable and with the message Every Life on Earth is Precious convey brand’s most important values. The talk about a gift packaging, interacting with it, planting seed paper and a pencil – all of this makes it more possible for the user to remember the whole process and, in the future, to remember signing a policy with Allianz.
Design Bureau Izvorka Jurić
creative and art direction
design and illustration
Allianz Hrvatska, Zagreb