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Olivica Señor

Project description
Olive growing is a tradition that is passed on and nurtured by generations in the Lazinica family. Now, how to create a premium look and feel, justified by its quality, but keep the authenticity and warmth of a family tradition? Given that the names Ica (the Liburnian goddess of water worshipped for centuries as a vineyard and olive grove protector in this region), Vrbica (where the grove is located), the local sort oblica and the family name Lazinica all share the same ending – ica, the oil was named Olivica. Together with the olives, Ica also served as an inspiration for the label design that was embellished with the only thing fit for a goddess – gold.
Project description
agency
Señor
creative direction and copywriting
Vanja Blumenšajn
junior copywriting
Zvonimira Milevčić
art direction
Alen Lipuš
strategy direction
Iva Kaligarić
account management
Stipe Bačić
contributors
Klasja Habjan, Zita Nakić Vojnović (design, klasja&zita), Damir Žižić (photography), Anatolij Lazinica (director, Ecolo)
Client
ECOLO, Rijeka
Completed
07/2019


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