Traditional knowledge and practices: Istria’s intangible cultural heritage on national and UNESCO lists Lastik studio

Project description

The first thing that one notices when taking the catalogue in hands is a big black triangle. Upon holding the catalogue for longer in hands and touching its surface, the triangle loses its blackness and additional photographs emerge, revealing the intangible cultural heritage of Istria. By using thermochromic ink that disappears when exposed to the heat of one’s palms, the designer metaphorically wanted to portray intangible culture which is not as easily visible as material heritage. It conveys the message that the intangible cultural heritage needs to be preserved and nurtured, and that one should remain tactile and patient when creating it.