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VK Ikons Studio Size

Project description
The brand name and label design for this white wine blend was named Ikons, as it is a blend of two iconic grape varieties: Škrlet and Graševina. Both of these grape types are also available as standalone varietals, each with its distinct label. To create the label for Ikons, a literal approach to the idea of blending was taken. Elements from the two pre-existing labels was combined, forging a unique identity for Ikons. In this way, the brand’s familiarity was maintained, while also illustrating the fusion of the two grape varieties.
Project description
art direction
Jurica Koletić
motion design
Lucijan Bakula
creative direction
Andrej Virant
brand strategy
Ivan Fistrić
Client
Winery Voštinić Klasnić, Graberje
Completed
07/2023
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