Holy Burek Studio Hrvatin

Project description

The verbal identity of Holy Burek, under the slogan Pie with a Soul, focuses on the divine taste of their handmade burek in an unusual shape. The shift in the letter „o“ transforms it into a halo, symbolizing the excellence of the product’s quality as well as a cross-section of the product itself. The accompanying multilingual texts follow wavy lines, evoking the hand-stretching and folding of homemade dough. The visual identity ranges from simple branded napkins to complex patterns on various packaging. The key illustration features the owner with a distinctive hairstyle and beard, while the series of drawings was based on anthropomorphic bureks placed in humorous scenes with themes of divinity.