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Vegeta BIO Bruketa&Žinić&Grey
Project description
In the post-World War II era, women entered the workforce seeking economic independence and equal distribution of household chores. Then, in 1959 Professor Zlata Bartl invented Vegeta which significantly reduced cooking time and allowed even the least experienced men to create delicious meals. Now, 65 years later, Vegeta has become a famous name featured in millions of kitchens and exported to more than 60 countries globally. However, even though most women work, household chores remain unevenly distributed. To honour Vegeta’s origins, limited edition anniversary packaging was created to remind the whole family to share their household chores.
Project description
director of corporate marketing
Sanja Garaj Miloš (Podravka)
chief executive officer for business program
Krunoslav Bešvir (Podravka)
marketing director for BU culinary
Sanja Kelek (Podravka)
category manager
Kristina Perković (Podravka)
head of production and creative
Emilija Sačer (Podravka)
brand identity and communication director
Danijela Pošta Šikić (Podravka)
head of group corporate communications and stakeholders
Majda Žujo (Podravka)
marketing manager in the Spices subcategory
Helena Hraščanec (Podravka)
procurement specialist
Ivana Zadro (Podravka)
creative direction
Davor Bruketa (B&Ž&G)
project directors
Maša Ivanov, Sanja Gumhlater (B&Ž&G)
copywriting
Lara Žučko (B&Ž&G)
head of production
Anja Pečovnik (B&Ž&G)
head of brand experience and events department
Ana Kovačić (B&Ž&G)
DTP department manager
Radovan Radičević (B&Ž&G)
Željka Tročak, DTP operatorica (B&Ž&G)
eljka Tročak, DTP operatorica (B&Ž&G)
contributors
Sandra Mrkšić – Kompania Creative (art direction and design); Andrej Todorovski – Crni Kvadrat (motion design and animation); Dubravka Babić – Baltazar (sales and print production lead); Bruno Hajduković – Lim Samobor (head of sales)
Client
Podravka, Koprivnica
Completed
03/2024
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