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Turinela Bruketa&Žinić&Grey
Project description
The label features a simplistic, central graphic representation of an olive tree with the tree trunk in the shape of a letter T, bringing the name of this brand to mind. The Turinela name is derived from a name of Mali Turini, an olive growing locality, which inspired the interactive label element. Namely, local legend has it that the olive canopies were a daytime hiding place of fairies that would descend during the night, to do their magical dance whilst building the Pula Arena. Every customer can scan the QR code on the label, using their cell phones and AR technology, to summon Turinela the Fairy to do her dance and to see her magic at work if only for a short while.
Project description
vision delivery unit
Marijo Volarević (OPG Turinela)
OPG owner and vision
Aurora Volarević (OPG Turinela)
art direction
Andrea Knapić (B&Ž&G)
client relations director
Maša Ivanov (B&Ž&G)
creative direction
Davor Bruketa (B&Ž&G)
design
Toni Buršić
copywriting
Ivan Golubić
head of production
Vesna Đurašin
head of DTP department
Radovan Radičević
head of videoproduction
Anja Pečovnik
contributors
Lucija Buzančić (videoanimation); Chroma studio / Tomislav Josipović ( videoproduction); Domagoj Kunić (photography)
Client
OPG Turinela, Nedešćina
Completed
05/2023
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