Tehnika agencija 404

With a heritage dating back to 1947, Tehnika is the leading Croatian construction company, recognized both domestically and abroad for its commitment to providing high-quality, lasting, and modern building solutions in high-rise construction. The new visual identity and brand repositioning brings this iconic brand into the 21st century. Alongside a restyled emblem and a brand new wordmark, we developed a modern brand strategy — a comprehensive design system that includes a bespoke typeface, an expanded color palette, a brand new pictographic system, 2D and 3D animations, as well as a collection of photographs that showcases renowned projects from Tehnika’s legacy.

Dario Dević

Fran Mubrin

Martina Gršković, Željka Vuger

Dunja Ercegović

Andreja Bratić

Mila Martinović

Marija Broz

Klara Heberling

Bosnic+Dorotic – Maja Bosnić + Ivan Dorotić (fphotography); Marko Hrastovec – HotType) (type design); Ino Zeljak (case study photography)

Tehnika, Zagreb

06/2024