tehnika agency 404

Project description

Redesigning and repositioning a major brand like Tehnika was a significant task executed and implemented across all public and corporate communication levels. The comprehensive brand repositioning involved defining the company’s values, crafting a brand manifesto, and creating a new slogan. The visual identity was redesigned and expanded, featuring a restyled symbol and a new wordmark. We created a custom typeface with four styles, new pictogram systems, and 2D and 3D animations. Iconic Tehnika buildings were photographed by Bosnić+Dorotić, with these images showcased at the new identity launch event at HDLU in Zagreb.