Mlinar Medenjaci & Amoreti Studio Kuharić 8

The task was to design Christmas limited edition packaging for Mlinar’s Gingerbread and Amoreti. Since the new packaging was created in the year Mlinar was celebrating its 120th anniversary, the idea was to tie it to the building of the Križevci Paromlin, which was founded by Hinko Schwartz back in 1903. The inspiration for the box design was found in the shape and distinctive visual characteristics of the original Križevci Paromlin building. The packaging was enriched with holiday motifs. The box is interactive because its windows can be opened, and during the Christmas season, they were additionally illuminated with Christmas lights. The box was used in Mlinar’s stores as part of Christmas decoration.

Luka Kuharić

Klara Zaher

Petra Ninčević

Ivana Plemeničić – Mlinar (head of marketing); Kristina Marija Jurčić – Mlinar (head of marketing and development department); Maja Vidaković – LANA Karlovačka tiskara (work preparation technologist)

MLINAR, Zagreb

12/2023